Bachelor of Business Administration

Marketing Concentration

The Marketing concentration for the Bachelor of Business Administration program is designed to include coursework and experience in applied marketing. The coursework provides training in market research methods and quantitative reasoning that are valued in many careers in business and government, including - but not limited to - business management, market research, and social media.

Please view the Marketing concentration course list for details on the curriculum.

Program Concentration Objectives

The Marketing BBA concentration at Robert Morris University will:

  • Develop student's ability to create an effective marketing strategy, including applying the four elements of marketing: price, product, promotion, and placement/distribution.

Students will develop competencies in using market research and other methods of quantitative and qualitative reasoning to develop and evaluate effective marketing strategies. In addition, students will be able to identify and quantify the components of an effective marketing strategy in a technology based world.

*** Students may only pursue the Marketing concentration as a second concentration. 


Robert Morris University Illinois is a private, not-for-profit associate, baccalaureate, and master's degree-granting institution, accredited by the Higher learning Commission of the North Central Association of Colleges and Schools (230 South LaSalle Street, Chicago, Illinois 60604, 312.263.0456) and authorized by the Illinois Board of Higher Education (1 N. Old State Capitol Plaza Suite 333, Springfield, Illinois 62701-1377, 217.782.2551, IBHE Feedback). Robert Morris serves over 4500 students interested in getting an education that meets the demands of today's business, graphic arts, health care, culinary and technical world at its main campus in Chicago as well as at locations in Arlington Heights, DuPage, Elgin, Orland Park, Schaumburg, Springfield, Peoria and Lake County.