Marketing Course List

Summary of Degree Requirements Quarter Hours
Accounting 16
ACC 110 Principles of Accounting I  
ACC 111 Principles of Accounting II  
ACC 112 Principles of Accounting III  
ACC 300 Managerial Accounting  
Finance 4
FIN 300 Principles of Finance  
Information Systems 4
CIS 310 Management Information Systems  
Management 8
MGT 310 Contemporary Applied Management  
MGT 450 Business Strategy & Policy  
Marketing 4
MKT 305  Marketing Principles & Analysis  
Choose one of the following 4
MGT 340 Organizational Behavior  
MGT 350 Human Resource Management  
MGT 400 Operations Management  
MKT 370 Global Marketing Principles  
Marketing Concentration Courses 24
MKT 320  Consumer Preferences and Choices  
MKT 331 Social Media Marketing  
MKT 400 Research Methods in Marketing  
MKT 430 Sports Marketing  
ICP 350 Intermediate ICenter Project  
BUS 356 Advanced Internship  
Major Electives 28
Total Major Requirements 100
Free Electives 4
General Education Courses (must include the following) 92
CMT 330 Personal Narrative & Branding  
CMT 440 Life-Long Career Strategy or  
ICP 450 Advanced ICenter Project  
Bachelor Degree Requirements Met 188

Academic programs and courses subject to change based on enrollment.

Robert Morris University Illinois is a private, not-for-profit associate, baccalaureate, and master's degree-granting institution, accredited by the Higher learning Commission of the North Central Association of Colleges and Schools (230 South LaSalle Street, Chicago, Illinois 60604, 312.263.0456). Robert Morris serves over 7000 students interested in getting an education that meets the demands of today's business, graphic arts, health care, culinary and technical world at its main campus in Chicago as well as at locations in Arlington Heights, DuPage, Elgin, Orland Park, Bensenville, Schaumburg, Springfield, Peoria and Lake County.